tag:blogger.com,1999:blog-1730780214105034153.post7125465428956369028..comments2023-05-05T11:50:45.126+01:00Comments on All about the crit...: The nerves...Rachelhttp://www.blogger.com/profile/10246610458379508435noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1730780214105034153.post-17715780055619938512008-04-16T08:48:00.000+01:002008-04-16T08:48:00.000+01:00hello girls, being a mancuian myself who has been ...hello girls, being a mancuian myself who has been to the book crits and got the placements, my best advice is when putting a book together every campaign shouldn't tell me something about the product but rather give me a reason to buy it, for example creative gave me a quick glance at his book once and he had a campaign for the national riffle association, on the press he had a picture of a scorpion and it's description with the strap 'It's only natural to defend yourself'.<BR/><BR/>Apply that to every campaign you do, there was a famous ad for miami ad school that said<BR/><BR/>her mums mum used persil<BR/><BR/>her mum uses persil<BR/><BR/>how can you convince her to buy ariel<BR/><BR/>And of course never play it safe creatives don't want to see ads that can run. <BR/><BR/>Stick away from using facebook/ebay or micro-site when doing digital because they are pretty redundant think web 2.0<BR/><BR/>best of luck <BR/><BR/>mAnonymousnoreply@blogger.com