Monday, 28 April 2008

The Euston 21.05 Steeplechase...

On your marks, get set, GO!

(turn your sound on...)


Saturday, 26 April 2008

the list is growing...

The rumours were true, AMV BBDO are attending portfolio night and so are poke (I have a feeling that could be due to a bit of our meddling, from what I remember dave didnt know about portfolio night before we went to see him...correct me if im wrong.)

Its great to see the list getting longer as it reduces the chances of Debbie and I getting the same people, trouble is though with such great people turning up we want to see them all!
Everyones opinions will be useful but the ones that I really would love to see are:

  • Russell Ramsey - JWT
  • Graham Fink - M&C Saatchi
  • Seb Royce - Glue
  • Alasdair Graham - Ogilvy
  • Dave Dye - Dye holloway Murray
  • Paul Silburn - Saatchi & Saatchi
  • Brian Campbell - AMVBBDO
  • Iain Tate - Poke

Yes, I know that list is long and I cant see them all but if I get to see any of them I'll be happy!

The rest (for now)

Amazingly now, Debbie and I have no crits lined up until may 8th so that means nearly two weeks of so called rest. We say rest as for once we'll be staying in one place. Manchester. But the work is still ongoing, and thankfully the ideas are too!

As for thursday, Karmarama was great, slightly strange location and the building stands out a mile but it is beautiful. A bit of a strange situation awaited Gina and Sarah, we had previously sent some work to karmarama before they brought us in for a crit but between then and the crit we changed our book so we took both along.

This, although it sounds like a bad idea was actually really good as it turns out that some of the ideas they had about our previous book we had actually done for our new book, so it just showed how we were progressing!

We've also got a definate campaign that will be sticking around, it seems our resurection of IQ has worked and they really like it!

Salt and shake needs work again, still not there and im thinking of dropping it in favour of some new ideas that are coming through. Its becoming a bit too USP now.

Gina and Sarah provided us with some really good insights and some great advice that will really take our work forward, and hopefully quickly!

Wednesday, 23 April 2008

The credit where credits due...



Well sincere congrats over to scamp for being part of the team that produced this stunning poster for ITV. Its won the March Anna!

Taken from Brandrepublic.com : Bartle Bogle Hegarty has scooped the March ad of the month in this year's Awards for National Newspaper Advertising for its film poster style ad for ITV crime drama 'He Kills coppers'

Read more at: http://www.brandrepublic.com/Discipline/Advertising/News/804254/BBH-wins-March-Anna-ITV-crime-drama-ad/

The relief!...

I panicked, I looked portfolio nights website for an update on CD's only to find that every list of Londons CD's had been deleted off the site...

Was it cancelled? had something gone wrong??????

Luckily after I sent an email to them the list popped back up again, but with no new names. We heard rumours that AMV BBDO will be involved in this years somehow.

The quickness...

well we've done it, were not sure how, but we've made a book in less than a week, and the ideas (we think ) are better than the last two books... we'll have to see what karmarama think of it tomorrow but hopefully by the time portfolio night comes round the book should be coming up to scratch.

The new concepts for the brands include:

Nandos "doing it for the nation"
Slim fast "there is another way"
Salt and shake "shake till satisfied"
IQ "intelligent driving"
Energy ombudsman " let someone else do the fighting for you"

Tuesday, 22 April 2008

The line...

Where is it? What is the thing you would never do in an ad?

Our new campaign for Slim-Fast is slightly controversial, but the Nandos one is touching upon some historical elements that may just be pushing it a little too far...

What is your boundary that you wouldn't cross?



P.s I mean portfolios here, not real world ads

Monday, 21 April 2008

The missed bit?..

Some of you might be thinking " they haven't mention foam city" well I got all excited when I found out it was released (severe lack of internet and tv on crit weeks) and then got heavily disappointed when I saw it. I thought they were going to focus on clarity and capturing the beauty of bubbles along with a s***load of foam but i was wrong. It bored me slightly.

The now...

Well thats another book in the bin, very useful whilst it was there but we have better ideas coming up now and our turnover time is getting quicker, 1st book was 3 months worth (ish) 2nd book was three weeks worth and book 3, well that we hope to be ready for Thursday. Karmarama get the first look and then we need to decide what we need to do for the up and coming may 8th massacre.

That is where we fit basically a weeks worth of crits into one day. W&K, Lunar BBDO and portfolio night with 6 crits. We are, and are going to be, knackered for the forseeable future but in all honesty we're loving it. Every moment is adding to our love of advertising and making us want it even more. I apologise for the lack of images for the crit blogs this time, we got so caught up we forgot to take piccys!

A HUGE thanks to all the agencies that gave up their time for us this time....and last time and for all the future times.

And apologies for all the text on these posts... they gave alot of advice!

The Thursday events...

This week has gone soooo quick compared to last time but we've learnt equally as much. Our last trip was to POKE to visit Dave Birss, have a look at his blog its in the list.

Now this was the crit of the week, he's got so much to say, and its all so useful and ineteresting! he gave us some good opinions but alongside it some great ideas on how to improve what we already have. he's given us inspiration for new work for the book were working on now. Cant really discuss that right now but its coming soon we promise...

The rest of the day we chilled but at the station we had an epiphany, we actually we had a couple of laughing fits but there was an idea in there somewhere! Were gonna have to film it this week but we think it'll be really funny if it works.

On the way back we were sat with the same man that we did last time strangely enough, and somehow most of the way back we were talking with him and another guy about advertising....ITS EVERYWHERE!