This is from one of our other campaigns, Namely Salt and Shake with the concept of "a little bit of blue". This is one of the less controversial pieces from the campaign....
When loose internet threads find each other
2 years ago
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2 comments:
hiya... I'm no pedant and hate this myself, but it's in your work so...
you might want to put the apostrophes in the "it's". I do it myself, make my ad up .. and then notice I spelt some daft word wrong.
Feel free to delete the comment afterwards if you like :)
In terms of the ad itself, it works and I like the idea of 'A little bit of blue', maybe you can stretch it further though. Show us the more extreme versions!
Some people have told me to avoid puns, cliches and thoughts that have been done. So maybe, take your strapline beyond the 'it's not how big it is...' idea.
Strangely enough we like it when people point out our mistakes as it means when we show the creative directors hopefully they'll all be sorted!!!
the tv spots, radio and the ambient/viral bits of the campaign are alot stronger, the other print ones are on the same par as this really.
poor Gary Lineker we've really dropped him in it with what we've got instore!
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