It suddenly hit me watching yet another 'we're better than you' supermaket ad. They break sooooo many rules and im sure that you weren't allowed to do half of this stuff when I was younger....
- They slag each other off. CONSTANTLY. Asda says it directly according to blah blah blah we have fifty gazillion prices lower that Tesco, Morrisons and Sainsburys (apparently) they might as well have someone pullin a raspberry at the end of it goin nah nah nah nah nah. Tesco have a price checker to see whos the cheapest before you go shopping... but obviously if your on tescos website isnt it because you shop at tesco?
- They advertsise certain products... this is cheap in our store and this is cheap in ours, well its all fair and good for the customers but wont other brands get a bit peeved that their competitors are getting extra tv time? are supermarkets going to start getting sponsored by certain brands that want to be featured in their ads? I think it was tesco that's done the BOGOF trolley ad at the moment.... walkers crisps are mentioned heavily, now people are gonna head straight for them cos they know theyre on offer. Its gonna end up with sneaky backhanders and ass kissing all over the aisles...
- This i cant believe... theyre basically promoting binge drinking AND getting away with it! "come buy our lovely cheap crates of beer get absolutle ratted at home before you go out and dont get hit by the nasty charges on single pints of ale when you get in the pub" is sneakily disguised as "Two crates for £10"
I know its a very random thing for me to rant about but I remember when there was any who-ha about slagging off another brand in an ad, thats why they do the whole "other leading brand" thing in comparison ads isn't it?
1 comment:
There's a lot of this slagging off in airline and broadband ads too.
I guess it comes from them all being much of a muchness, selling the same stuff and for about the same price. They all have strong identities, but not different enough to stand apart from the rest, so just like political parties they knock spots off each other.
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