Still rather angry about heinz. But hey these stupid things happen.
We went to see Rob at Isobel the other week. He (and David) challenged us to come up with some new strategies and then email them over to him and he'll give us an opinion (again). I know we say this nearly every time but I think we're nearly there. Sitting in Euston station last night (we are spending wayyyyy too much time in that station.) we went through our new products/stratergies (no-ones seen these even though we had crits yesterday except one that we mentioned to Daryl from Lunar. He liked it.) and each one had at least one of the:
I would buy it because of that.
I'm learning something new about that.
It interests me about that.
Maybe all these opinions we've been getting are finally sinking in! Quite a few people said right at the beginning that when you think about ads day in day out, your brain becomes trained in the art of stratergies and creative thinking in terms of advertising. Maybe our brains have finally come round to adlands way of thinking.
we'll have to wait and see what everyone else thinks of them eh?
P.s Yes something exciting is happening from our degree show but no we can't tell you yet.
6 months ago