Saturday, 27 December 2008
Friday, 5 September 2008
For the month of November we will be residing in The Union, Edinburgh.
Set in an amazing building, with talented people within and work of great quality, we are really looking forward to working with the people at The Union.
For those who may not be familiar with them...
Tuesday, 2 September 2008
You may have noticed a lack of updates over the last few weeks. Thats what hard work does to you!
We had a trip, and a few meetings and we were given a fantastic oppurtunity to prove ourselves. Have fun. Yep you heard it.
So we had fun pushed that direction into our book and the reward came. WE HAVE A PLACEMENT! Its not for a little while but thats ok, its letting us relax a bit more in the safe knowledge that we are going somewhere.
For the first time in our work, our strategies were apparently stronger than our executions. It used to be the other way round! Great!
It was quite a strange day. 1st meeting: very good and positive feedback but they are doing some changes in the next few months and we might be involved.
2nd Meeting: OK more advice but next time we go we'll see the CD
3rd Meeting: Started quite strange, they said we had the basics but needed to inject some fun into our work. But told if we make changes we'll get a placement. We did (It was a bloody fun weekend)
So we'll keep you informed. Another trip next week. Fun Fun Fun!
Wednesday, 27 August 2008
I recieved a pair of trainers today and theyre a few years old but thankfully are only going to be worn by me in their lifetime! The reason I'm putting them on here is because they've been designed by Peter Saville.
He recieved the brief and of course, thinking differently and thinking simply, Peter Saville went back to basics and got rid of all the adidas branding and added some quirky, intriguing comments on the laces. With the trainers they gave you 5 different pairs of laces and the brief that Saville had to work from.
Here he is talking about them. (He mentions his friend Malcolm Garett in the video, he was our external examiner on our degree!)
Wednesday, 20 August 2008
Ok, In trying to be environmentally friendly British Gas thought they would send out four free lightbulbs to all their customers (yay free stuff!) We wont mention their catastophic prices though...
Anyway... the other day we got one of those post office 'come and get your parcel' notes. I hadn't ordered anything and my mum couldn't think of anything they ordered so we were rather curious. Then the post person turned up again on the off chance that we had come back. We had.
And it was the lightbulbs. So the 'energy saving' lightbulbs that we were given for free were too big to fit through the letter box and would have required us to drive down to the post office collection center wasting petrol and emitting CO2 into the atmosphere....
p.s haven't a clue who the people are in the picture...it was the only picture available!
Tuesday, 19 August 2008
Australia wanted to push the sales of Stella to more Bars and restaurants and instead of sending a few brochures they thought a free PSP would be more productive....
Of course it was full of selling material and the wi-fi allowed up-to-date information, but I think it might have spent more time in use for playing games on rather than selling beer.
Wednesday, 13 August 2008
After the recent release of the ipint from BMB for the iphone/itouch I was quite amused that advertising had sneaked in there. Then when I came across the Amiga last night I suddenly remebered that advertising as a main part of a game had been going on since the Amiga!
Pushover: A small ant arranging coloured tiles in order for them to fall smoothly for him to pass onto the next level. I have no idea what this had to do with crisps but Curly (the big dog character) featured in the opening sequence and as I vaguely remember you picked up packets of Quavers along the way!
Cool Spot: Now I remember this mostly for Virgin advertising but it was actually promoting 7up.
The little red spot running all over levels picking up more spots!
What made me think however, is that advertising doesn't happen like this in more modern games!
Tuesday, 12 August 2008
Powerade is the official sponsor of the bejing olympics and even though I don't know what the strategy is yet you can almost tell what it will be just from the visuals.
This happened about 10 years ago on something like a nivea shower cream ad. Are we not past this yet? As long as it goes on after the watershed, whats the problem?
But what happened?
- Did scowling AD press a wrong button?
- Did someone get sick of all the slagging off going on about certain ads and put a complaint in to blogger?
- Did Blogger get it wrong?
It happened to Liam at the biscuit barrel, as soon as he started up blogger turned him off for being spam, but they were wrong.
So anyone else got any thoughts on what might have happened over there?
Monday, 11 August 2008
Sunday, 10 August 2008
And the forum for junior ad creatives, something tells me this might not stay this way for long but Ronnie Blogsville has his head screwed on and has some great advice for budding creatives.
Saturday, 9 August 2008
If you missed it, basically I said that even though I haven't been a fan of the latest fallon work, I'm quite excited for what their going to do with Sony's new ad featuring Daniel Craig.
The guys an amazing actor no doubt they'll have a great location and a good script, so this one can't really go wrong. Or can it?
The only thing is, of late Fallon have been focusing on brand status rather than products. What does the latest orange ad tell us about their network? What amazing deal can they offer me? I don't know all I know is that I am what I am because of everyone around me.
Friday, 8 August 2008
Today however he has announced that he is leaving POKE and concentrating on his Unchained project. Best of luck Dave.
Thursday, 7 August 2008
Yesterday, Debbie and I finally got round to going to see The Dark Knight.
After yelling at two little underage muppets near us to shut the hell up and sit down, we weren't disappointed. Despite what we heard from other sources, this movie is fantastic, having so many lead characters usually a movie would lose quality but this has high quality acting, action and twists all the way through.
Heath Ledger does steal the show, he is incredible as the joker, you are actually freaked out by this character, the portrayal is unbelievable and had us turning away at one stage.
His disappearing pencil trick is rather good too.
We were right when we posted that image a long time ago of the new two-face, it is that graphic and very well done.
There is nothing I can fault with the movie except the rating, this movie is not a 12A no-where near.
Wednesday, 6 August 2008
Tuesday, 5 August 2008
first they released Foam City and dedication on the same day,
and now they've released ASDA and the new Orange ad "together we can do more"
Look out for the lions and tigers guys,
Monday, 4 August 2008
Sunday, 3 August 2008
This is just a couple that stood out for me.
Saturday, 2 August 2008
They've now opened a "brain gym" in London. People can go along and train their brain for the week ahead. Not sure whether it would do much use but good brand expansion.
Watch the news report here:
Mercedes: Beautiful and thought provoking
Audi: smooth, well made and functional
BMW: strong, hard selling and fact based
Honda: Its Honda, need I say more?
Yes these brands get beautiful ads but the automotive sector has one major flaw... The small car.
The last great small car campaign I can remember is Renault Clio's Nicole and Papa.
(Bringing Theirry Henry into the mix just makes me think football not cars.)
You could say that VW's golf has good ads, but the price and size has kinda pulled it out of that area now, polo/fox/lupo yes, golf no.
Smart car constantly bangs on about how small it is, actually come to think of it all small cars only play on that point. There must be something else other than "I'm small" but it doesn't matter how many new "small" cars come out the advertising is rather... uninspiring.
Example: The suzuki swift: Really really bad advertising in my opinion, which got mildly better when they added wall.e to it (but im an animation freak so that doesn't really count), however I still want one. The advertising has done nothing for me but the reviews of the cars performance have. How can all this great stuff in a small package lead to such bland advertising?
We've tried to make small car ads, its hard. Really hard. We understand how difficult it is.
Its probably going to end up as one of my aims in life: make a good small car ad.
Surprisingly the only people recently who have done everything right with small (ish) cars is Skoda. If you had asked me which brand could put out a good small car ad it wouldn't have been them, obviously its going to be hard to follow but it reinvented the brand and sales have gone through the roof.
Whats even more surprising is that it hasn't translated into the larger end, the Octavia and Superb. My family are a fan of the new Skoda's and I can tell you they're damn good cars. (Bought before "favourite things" so not a product of the advertising.)
Im ranting, and to be honest I'm not quite sure what my point (except the fact that I really want a car at the moment) is but I suppose the first line said it all.
Car ads, possibly the best sector in advertising.
Friday, 1 August 2008
But today comes sad news. Lunar BBDO has decided to stop blogging.
Well I say that, other people do occasionally blog but the majority was done by Ben and he's decided he doesn't want to anymore.
Sad day people. Sad day for blogging.
Tuesday, 29 July 2008
Ok stop the musical chairs Adland, can we have some stability please I need to know my contacts will still be there when I need them! Lol.
This list is what should be in our new book. Its a pretty good range of products/stores so stay tuned, because I should be getting the evil laptop back and new work can commence!
Monday, 28 July 2008
Welcome to augmented reality....
Now just to get my hands on the software...
Well its happened again, another ad banned for its homosexual issues, and again from AMV BBDO. I was quite hyped up about the heinz one as that one seemed completely unrational but this one... I just don't get whats going on with it. The phrasing of "being a real man" just makes it a bit unnecessary.
Even though, I do think its all going a little bit too far, everything has to be completely politically correct and to be honest... Its all a little boring.
Friday, 25 July 2008
The poll for IKEA resulted in an overwhelming majority for the option of "you make it". However that was trumped by the group that thought both were shit.
Some more thinking required on that one.
Some thinking on strategies:
GAP: Worn out.
Colmans: Just add food (I have an inkling this has been done somewhere before so those in the know please tell me if it has! Ta.)
Scholl: Sore feet just aren't sexy.
Pampers: Lets babies go wherever they want to.
Expedia.com: You can't fit experience into a frame (adjustment on the previous see the bigger picture.)
Opinions are welcome. As always.
Damon Albarn doing his bit for the olympics last night advertising it through a cartoon on BBC. For me it was much better than I expect the olympics will be, if we can see any of it through the smog that is.
Check out the advert/cartoon bits here...
Monday, 21 July 2008
Hidden Hurt (Domestic Violence)
WWF (world wide fund for nature not wrestling...)
Some digital bits for: Play Doh
Scholl Party Feet (maybe a bit of print too...)
You know the rest, but Lunar predicted right, Craig Davis of JWT is leaving to go back to Australia. We were told that staff within agencies change alot and people shouldn't stay in the same place for very long to move up the ladder, but these last few weeks its all been a bit of musical chairs!
Crazy days eh.
Thursday, 17 July 2008
IKEA. Two ideas for the strapline, but same strategy.
The furnitures bland and basic but its the personality of the consumer that makes it.
So what will it be?
We know theres quite a few of you checking the blog so please vote and help us out!
Wednesday, 16 July 2008
Nikki and Simon were really great help, great advice and Ideas and gave us a great list of products to attack and think up ideas for.
Its given us two campaigns that are definate keepers for our book now so thats good.
The horrible thing we heard though, (and what the title relates to) is the redundancy of Brian Connolly. We went and saw Brian at Saatchi's many a time and really respected his opinion. And apparantly he's not the only one to be shown the door.
Whats going on? I know that money's a big issue right now but Saatchi's making people redundant?
Plus with fiscal situation as it is, it doesnt bode well for new talent who are hoping for paid placements, whichever agency they go to.
Monday, 14 July 2008
So I may not be able to blog too much as stealing the other laptop off my dad ain't easy.
I hate viruses.
(Yes I did have a virus checker. Obviously it wasn't good enough. Yes I did back up my work about a month ago. Anything new has gone. :( )
Sunday, 13 July 2008
I didn't expect anything amazing but I am really wowed by what they've come up with!
The 'accelerator' function is incredible. I don't know how it works but when you can get games like Crash Bandicoot racing where you have to control the cart by actually turning the ipod and monkey ball by doing the same its brilliant! (difficult getting a good balance but thats half the fun!)
And small kudos has to go to BMB... First in there with an advertising based game. Carling's Ipint is really gimicky but really quite funny. A realistic looking pint is poured into the screen of your pod and as you tip the pod, it pours out. cute. Plus a cool game where you have to slide a pint along the bar to your mate waiting at the end of it!
Its free so you cant moan. Crash and Monkey ball aren't free but its worth the money. Psp style games for a fraction of the price and on a much more usable level. Im happily playing around with all the different apps, some useful some fun and some are useless but well done apple.
Friday, 11 July 2008
UK's print work didn't exactly shine at cannes.
The good work is getting ripped from viewing pleasure. (Heinz)
Lunar BBDO went very deep and philosophical today, questioning the meaning of advertising altogether.
Every piece of new work I start working on I'm doubting. I just can't figure out whats good enough anymore.
(yes I know that I was talking about job offers and placements below but they're nowhere near certain and I still can't figure out what it will take to get us that great placement.)
An award acclaimed agency are starting a placement thing in September and want you involved, well located and paid but not a definate job offer at the end.
A lesser known agency offer you a JOB possibly in the next couple of weeks but far away from home.
Help please, nothings written in stone for either of these but theres a possibility it could be happening and I would LOVE to know what other peoples opinions would be.
What would you do?
Monday, 7 July 2008
I've applied for a few online roles (the few junior creative roles there are...) and all of them want a CV.
Now don't get me wrong, I can write a cv.
But is it really necessary? In this industry isn't it all about the work? The ideas? Does it matter what we got where and where we worked in the past (In our instance that list isn't very long.)
You still have to send your portfolio over but I just don't get the CV bit.
Sunday, 6 July 2008
Saturday, 5 July 2008
You may all laugh, but I am really looking forward to seeing the Mamma Mia movie. Despite the ABBA connections, if we had never heard of them I still think the movie would be amazing. All the stars involved its a guaranteed hit.
However, I do have one worry. I want to go WATCH the movie and despite it being very tempting I don't want to end up being at a bad kareoke night.
I envision the cinema errupting in spontaneous singing renditions both quite funny and really annoying as the guy sat behind you who cant sing, knowing every word to 'the winner takes it all'.
I know english cinema is alot more restrained than american cinema where people yell at the cinema screen and get quite worked up during a movie. Abba is a classic and obviously those who go will love the songs and will know the words.
Is a singalong inevitable? Could the cinemas play on this? a special night where all these people go along and have a big sing-a-long? Mamma Mia Mania...
Thursday, 3 July 2008
On one hand though it did give me an idea for a campaign lol.
Anyways can't speak for Debs but I've not been up to much we're still working on a few campaign ideas, trying to get those strategies right.
Still watching a few placement opportunities that might be working out for us soon...
Things are looking up.
Friday, 27 June 2008
So chuffed for them, we know how hard they worked on it (well from what they told us anyway!) Up against Publicis it must have been a toughie but they got there and its certainly well deserved!
WELL DONE AND CONGRATS!!!
Wednesday, 25 June 2008
We went to see Rob at Isobel the other week. He (and David) challenged us to come up with some new strategies and then email them over to him and he'll give us an opinion (again). I know we say this nearly every time but I think we're nearly there. Sitting in Euston station last night (we are spending wayyyyy too much time in that station.) we went through our new products/stratergies (no-ones seen these even though we had crits yesterday except one that we mentioned to Daryl from Lunar. He liked it.) and each one had at least one of the:
I would buy it because of that.
I'm learning something new about that.
It interests me about that.
Maybe all these opinions we've been getting are finally sinking in! Quite a few people said right at the beginning that when you think about ads day in day out, your brain becomes trained in the art of stratergies and creative thinking in terms of advertising. Maybe our brains have finally come round to adlands way of thinking.
we'll have to wait and see what everyone else thinks of them eh?
P.s Yes something exciting is happening from our degree show but no we can't tell you yet.
Apparently, Heinz don't like gay people. No sorry shall I get that right, they don't like it if their customers don't like it. Im furious that this ad has been pulled. There's nothing wrong with it.
I like this ad, it made me laugh so much when I first saw it and though it was brilliant.
And now they're pulling it. Pathetic.
Hollyoaks shows every night homosexual storylines involving a teenager and a priest. They get praised no end for approaching subjects affecting young people everyday. Nobody bats an eyelid. Adland however gets up and does the same and its a slap round the face saying:
"WHAT THE HELL DO YOU THINK YOUR DOING PUTTING THAT ON TV?"
I'm not impressed.
Saturday, 21 June 2008
And although I appreciate the gesture of allowing me to make a paper replica of a multi thousand pound bag I'll never be able to afford, I was making these back on my foundation course 4 yrs ago of some of my own bags. It would be better if I could find the photos of them but photos from 4yrs ago are hard to find in my collection!
And then we had a great time going through it all looking in all the nooks and crannys, and then logged out and went home.
Next time we tried to find it however.... we couldn't. You type isobel into google and you get
which gives you this site:
However (we managed to track it down...) if you type in www.isobel.com/main.htm you get this site:
Which we think is alot more fun, you get to go in different rooms and see fun things but now we're questioning; which is the new site? and if its the latter how on earth are you meant to find it?
Both Debbie and I recieved 2:1's but like that means anything in this industry.
However its typical that the one day that neither of us go into Uni to look after the show someone turns up to look at your stuff.... Thank god they left us a note!
Shall update if anything interesting happens from it!
Wednesday, 18 June 2008
We got invited to a press launch this week (OOOOOOOOHHHHHHH!!!) lol but unfortunately, our schedules clashed which meant we couldn't attend (Booooooo!) but our friend Chris Quigley thankfully sent them over to us for us to have a gander. you might have seen them already its the new home office ads for binge drinking if not, here you go...
This is also accompanied by a lovely viral...
We are loving the song featured in the boy vid, im trying to find out what it is as we speak, and i know thats not the point and its meant to have a really strong message that they're trying to get across but a good soundtrack adds interest!
I like these ads, a bit icky in some parts but its a different approach, however I do have to wonder how much effect it will have on binge drinking. As much as I like the concept it didn't make me go "oh my god i'm not doing that anymore" but i'm not a big drinker anyway!
Opinions from the drinking public anyone?
UPDATE: We found the song. Its Eightlegs: These grey days.
Tuesday, 17 June 2008
we have just put together this book. I nearly deleted at that stage. Anyway carrying on it was revealed that this was a book about surfing. Now I have never surfed, I have had many a holiday down in devon and cornwall watching people go into the water time after time after time trying to catch a wave, it did fascinate me and at some stage i did want to have a go but i had no tuition and felt a bit of a dumbass.
Debbies much more of a surfer chick than I am, Living in wales she has more of the geographical advantage in having a go.
This book looks like it has some fantastic imagery and some great illustrations. I'm not sure how many people in the ad industry enjoy surfing but if you are it might be worth a look!
Of course surfing has been used in adverts before noting the amazing guinness ad and the poor in comparison vauxhall surfing car ad.
Anyway this little apitiser was filmed by Martin Morrison, who's directed Channel 4 programmes, including Grand designs.
If only i had the time to make a farm based viral for this...
Yep the time has come for all those loose creatives to get rounded up in Earls Court to be flaunted in-front of the top directors in the hope of being adopted and taken back to a warm agency stable where they can chew the cud and produce useful products until they become old and useless and get sent out for pasture...
Way too many farm analogies there but hey, D&AD New blood is opening on Monday. You have to be a "VIP" to go on monday night, So sign up if you want to go. We'll be there stood on the MMU stand. Tuesday and Wednesday are anybodies days so go and have a look!
The creative talent show
Brompton Hall, Earls Court, Warwick Road, London, SW5 9TA
D&AD New Blood 2008 - Private view Monday 23 June 2008, 6.30pm – 10pm Brompton Hall, Earls Court, Warwick Road, London, SW5 9TA
D&AD New Blood 2008 - Exhibition Day 1 Tuesday 24 June 2008, 10am – 9.30pm;
D&AD New Blood 2008 - Exhibition Day 2 Wednesday 25 June 2008, 10am – 4pm
Monday, 16 June 2008
UPDATE: Well, apparently she isn't now. According to Elle UK the person who released their story, got it wrong. Thank god for that!
Friday, 13 June 2008
That aside, it was our degree show tonight and it went pretty well lots of friends and family hanging around looking at work and the odd industry person sneeking a look at what had been produced. To be honest free booze did not help matters but we got approached by head hunters and the typical thing you get at these shows and we aslo managed to meet someone who we've known for quite a long time now but had never actually met! Adam Richardson was on the course a year previous to us and it was really nice to meet him in person and find out what hes getting along with. He's enjoying himself and thats all that matters. Read his blog here.
Yesterday however, we were in london again, you know if railways did railmiles like airways did we've had racked up shit loads by now.
We went to see Iris, they expressed interest in us after we appeared in campaign magazine and requested a book crit. Overall we surprised them (Neale and Leigh. great blokes, easy to talk to and understood where we were coming from) they said our work in book was a lot better than the PDF we sent them ( on a side note I hate PDF's i prefer showing the book in person but if thats what you wanna see i'll send it to you!) and they loved some of our wider thinking ideas. our print ads were kinda standard but to be honest I think they all are these days. There hasn't been a taxing print ad for me since silk cut. But our ambient and 'other' ideas were the best things in our book. We secretly knew this, but its a long way into the future that print/billboard ads die into the past and are never seen again. Someone has to make them, boring or not.
Its not worth our while doing a placement at the moment as were not quite there yet and can't challenge what they're already producing but one day we will.
Then we went of and saw one of our favourite people in the industry Rob Fletcher. Over at Isobel they've just finished pitching for a rather important client (we wish them the best of luck its a biggy) and Rob kindly took the time out to talk to us about our book. He was surprised that no-one had offered us a placement yet but in a way once he'd seen the book he knew why. The strategies just aren't there. We know what we have to do but getting that stratergy and knowing if its good is our downfall. Were getting there, everything else is fine, we can execute, we can write and we can PR ourselves to the point of no return but slowly but surely the stratergies are improving. Unfortunaltely its the one thing that will get us the jobs.
We'll get there sooner rather than later...
Wednesday, 11 June 2008
This sodding advert does my head in. WHY OH WHY do they make these adverts in another country and think that its perfectly ok to shove an english soundtrack over the top even though the words dont match the movement of the mouths! ITS SOOOOO BAD!
please ignore the idiot on the sofa in this video but its the only video with the advert i can find at the moment.
Monday, 9 June 2008
Sunday, 8 June 2008
I'd love to say we're extremely busy at the moment, running round like headless chickens but we're not. We're waiting very impatiently to get the next two weeks out the way. We've got our degree show very soon and that has to be sorted and New blood to attend, plus something else is happening this Thursday which could be very influencial in what happens next for Debbie and I.
I'm still thinking of some ideas for campaigns but we've been told that our book should stay the same for a little while until we've had a bit more feedback (although all feedback we have had has been great.)
roll on next week...
Monday, 2 June 2008
see that raccoon balloon? Yep well thats all part of Oranges new interactive website, created by POKE and I love it. Theres going to be a huge balloon race taking you all over the internet chasing balloons and winning prizes and if you need more info head over to Iain Tait's blog. Its all on there.
Sadly, the plane that was involved in the live shoot of the Honda ad crashed killing two people on board, luckily other skydivers managed to jump free.
This was a separate event to anything Honda and is no way releated to Honda C4 Or W+K.
Sunday, 1 June 2008
The live one was great is this better?
Friday, 30 May 2008
Thursday, 29 May 2008
However the real highlight was the guy with the camera who wrote hello mum on his hands.
Well done W+K, Well Done Honda you've done it again.
Wednesday, 28 May 2008
Tuesday, 27 May 2008
Sunday, 25 May 2008
Oh well, if people want to talk to us, we're not that hard to find!
Thursday, 22 May 2008
Please turn to the 24hrs with coloumn of your new campaign magazine.
There you will find mine and Debbies mugs staring back at you and our account of portfolio night.
Those of you coming to the blog from campaign, please refer to the archive sections for full accounts of the crits.
Tuesday, 20 May 2008
The UK government has just started making changes to try and make this country healthier and get the obesity rate down.
Over at Burger king however... "I know lets make six burgers into one!"
You're stood in a supermarket and you fancy eggs for tea tonight but you know that you're not going to need loads as you're a student/single person/fussy eater that won't want eggs for quite a while after that. Either that or you're baking a cake and you only need two eggs.
So here you are: The two egg eggbox!
It made sense to us anyway!
p.s Thanks to Jim who has spent quite a while checking our spelling and grammar. You see as we're on a very tight deadline for our graduation show we aren't really paying attention to it at the moment so all help is appreciated. ;)