Monday, 31 March 2008
Sunday, 30 March 2008
Seriously though, this is called flash mobbing and in this case the silent rave. As you can see from the video lots of people come together in a very random place, all select a pre-downloaded playlist from thier ipod and have a rave in well...silence. This time students in Manc chose a tesco local for this event but it has been done in other places on a much grander scale eg. London Victoria Station....
Could this tactic be used in a guerilla ad? could masses of people all taking over a certain place at a certain time with the same interest in common cause such a stir in tune with a related product in mind? Ipods..Music CD's Ive also read about mass running where people just start chasing people or just suddenly start acting like zombies for no apparent reason.
These events usually start on facebook and with brands having their own facebook pages these days it wouldn't be strange to see them try this.
Saturday, 29 March 2008
But she also did say that she liked Honda's Cog alot more so work that one out.
I think my expectations were a little high, but when you hear theres going to be a new advert by the guy whos been stunning the ad world, Do you blame me?
Friday, 28 March 2008
Well there you go everyone, the ad we've all been dying to watch and as you can probably guess from my title, I'm not exactly in love with it...
Dont get me wrong, the productions good I like the song, I like the timing (the lightning as the start gun.) and I like the characters that he presents, but it just doesnt excite me and no the smile didn't really appear on my face like it did with gorilla. It just didn't surprise me. Sorry.
For all the fun and games... head over to http://www.aglassandahalffullproductions.com/
Oh someone on another blog mentioned where he gets his ideas from... well from this it looks like a mix between a delayed flight (that point where you stare out onto the runway cos theres nothing else to do.), Pixar's Cars and the airport terrorism bit from Casino Royale!
Thursday, 27 March 2008
in the 7.25pm ad break of Grand Designs Channel 4, and During ER after that.
Its also being shown on channel five during CSI: NY
Know at least i dont have to watch three tv's simultaneously just to catch it!
We tried to get the transmission times from Fallons John and Chris but they said they didnt know....
Wednesday, 26 March 2008
The way that Fallon's new advert has been hyped (it may just be adland but if the guardian are telling the nation its big....) Its becoming more of an event than most of saturday nights telly.
Is the world of advertising turning into the world of events? Its not sell sell sell anymore, its watch watch watch. And in a way it does make sense, if people like watching whats on the adverts then it causes a stir, drumming gorilla as the proof the day after that aired it was being talked about in every office, every playground and viewed on every webpage possible. and cadburys sales showed the result.
But its not just the modern day 'viewing' adverts that were a success. Nescafe and Renault clio, had real viewing potential and drew in millions of viewers for the last intallments of the soap style campaigns.
When people talk about their favourite ads, no one mentions the ones that are all talk and no fun. To remember the ad and remember the brand the ad needs to become more watchable, which inevitably I can see turning into mini films, well i'd say we're almost there already. As creatives we are going to have to turn into film producers? Don't get me wrong I love the ads at the moment but the way the industries going it feels like theres a turn in the road of selling via TV/cinema.
Tuesday, 25 March 2008
Monday, 24 March 2008
Yep its rather similar to renaults 'everything is sport' ad, actually because i wasn't paying attention to begin with I thought it was an internet format of Renault. Thing is this is rather nice, better than renaults as it doesnt put the thought of bashed up pieces of cars going in your car...
however it does slighty resemble audis beep beep ad... did ford have an ad similar to renaults and panic causing them to release the hunk of junk that was car part instruments?
I, being the copywriter has taken it upon myself to write the Radio script. Im shocked and apalled at how many filthy terms and innuendos I actually know! Dont get me wrong the ads quite funny, it will probably get drivers and listeners red in the face hearing the first two lines. But anyway thats not the point.
I feel like eating soap right now.
That plus the revelation this week, that Adeles seemingly innocent chart topper, chasing pavements is actually about rimming makes this one hell of a filthy start to the week.
Saturday, 22 March 2008
It suddenly hit me watching yet another 'we're better than you' supermaket ad. They break sooooo many rules and im sure that you weren't allowed to do half of this stuff when I was younger....
- They slag each other off. CONSTANTLY. Asda says it directly according to blah blah blah we have fifty gazillion prices lower that Tesco, Morrisons and Sainsburys (apparently) they might as well have someone pullin a raspberry at the end of it goin nah nah nah nah nah. Tesco have a price checker to see whos the cheapest before you go shopping... but obviously if your on tescos website isnt it because you shop at tesco?
- They advertsise certain products... this is cheap in our store and this is cheap in ours, well its all fair and good for the customers but wont other brands get a bit peeved that their competitors are getting extra tv time? are supermarkets going to start getting sponsored by certain brands that want to be featured in their ads? I think it was tesco that's done the BOGOF trolley ad at the moment.... walkers crisps are mentioned heavily, now people are gonna head straight for them cos they know theyre on offer. Its gonna end up with sneaky backhanders and ass kissing all over the aisles...
- This i cant believe... theyre basically promoting binge drinking AND getting away with it! "come buy our lovely cheap crates of beer get absolutle ratted at home before you go out and dont get hit by the nasty charges on single pints of ale when you get in the pub" is sneakily disguised as "Two crates for £10"
I know its a very random thing for me to rant about but I remember when there was any who-ha about slagging off another brand in an ad, thats why they do the whole "other leading brand" thing in comparison ads isn't it?
Lol well im trying to anyway, thing is i think im on to a good idea here but with the new cadburys ad coming out on the 28th, and apparently its about trucks having fun. I'm working on a toyota idea and i'm holding my breath and if the ideas the same (probably not but with me you never know) i may tear some hair out.
You see, me and Debbie have a worrying habit.... we keep coming up with ads that have either been done, but not to our knowledge, or our idea appears in another form about a week after we come up with it eg. we did an alotment brief we came up with a statement :alotmentality. a week later what did honda post on their website.... hondamentaltity. yeah yeah your probablity saying its a coincidence but it keeps happening....
Friday, 21 March 2008
I know we should post some of the work we took on Crit week but to be honest we dont think its good enough anymore... when we've done the new stuff, we'll put it up for the vote...
p.s it says.... Loose cannon: do you ever find that after dating someone for say, two weeks, that they just stop calling you? and this happens pretty much every time you start a new relationship? Well thats because you're erratic, unhinged (yep definately me.) and unpredictable. And that makes people uncomfortable. Luckily you're an egg so you dont have to worry about it. Happy gooing!
Im reading wayyy too much into this aren't I?
Thursday, 20 March 2008
Anywho. The 'new' brief im working on is...(drumroll) a transparent toaster. yes you heard me right. Brand new, not even been comercially produced but someone thought of it and if someone thought of the product then we should be able to advertise it. Has some nice 'visual' qualities to the ideas im coming up with so far but I'll have to bang heads with Debbie and see what she thinks.
Monday, 17 March 2008
Crit week 2 is coming in april and im really looking forward to it. lots of hard work ahead someone pass me a layout pad.
RKCR Y&R had too much on, and they had to cancel, but its ok as we'll see them next time and to be honest, we knew what they were going to say. (Yes that is a harrods bag in the background and no, i'm not gonna tell you what's in it... but all will be revealed soon...)
Tis a shame tho, the guy we were going to talk to, Jo Finch, He and his partner created one of our favourite ads Bacardi Mix. We'll get ya next time.
Back to saatchi and saatchi for the third time, and Brians ready to see us.
Hes quick straight to the point and shows us a few things we hadnt seen before...
- Blockbuster needs to referenced to films
- campaigns need to be bigger
- Poster ads come first
- Belu he hates, confusing and doesnt make much sense. we start to see flaws in that ad....
- He likes Euromillions, causing controversy this one, its just like marmite!
- We need to push ourselves and buy a huge shovel cos we need to dig dig and dig further.
- He likes the thinking behind blockbuster.
- Helen Bamber needs explaining, it doesnt say enough.
- Nandos is fun but needs more, it needs expanding.
- TV needs to be simple, speak for itself.
He told it like it was. we liked that.
Wandering back from Isobel we found TBWA, not that it was hidden or anything we just didnt think it was that close!
we knew we were gonna be around so we thought we'd try our luck and pop in. Well the receptionist's doubt was obvious but they rang and surprisingly enough we were in luck!
we were sent up to the third floor to meet Theo....
Art diector in his team, he said that our book was better than most he had seen in the past (confidence boost) but overall what was lacking was the BIG campaign (surprise surprise)
- we need to cut down on our storyboards, weve got too many. Saying that though he did like most of them.
- He liked the samaritans tv spot but not the print campaign.
- Blockbuster concept is cool, but the visuals need to be pushed, more extreme.
- Charity ads like Helen Bamber are too worthy and need to be amazing to go in the book.
- Its good to have award winning stuff in our book but if it doesnt show how good you are creatively, leave it out.
- He likes Nandos (another Marmite ad) but needs expanding.
- Belu was sweet but doesnt totally get it but the visuals are good and the drips ideas good also.
- We need to get our website up and running!
- Euromillions was the least favourite on this visit. We need brands that havent had good ads made, we need to prove ourselves. But he said our book was overall solid. Not amazing but solid.
Well the title speaks for itself.... we had BBH first this morning and we've walked past this office so many times before and this time were going in. when the lift doors open, jaw dropping moment ain't in it. a huge office with glass and smooth surfaces everywhere, its stunning we would have taken photos but it seemed a bit silly to be stood in the middle of the agency taking photos.
Any who, we were met by Jon and we went for our crit, Jon was a very down to earth guy, he said he'd been in the states for a while and i wished we'd asked a bit more about it but never mind....
- our books over complicated it needs to be alot simpler ideas and presentation.
- Samaritans is only scratching the surface, it needs more work. However he thinks that samaritans might not be the best brand for the idea.
- Blockbusters is great, something made up is great in a book, but the ideas need to be presented in a better way. But a great brand to use, as its losing to the internet revolution of downloading it needs a bit of a boost.
- Halifax.....BORING (its going, going, gone.)
- Nandos is a great product for a brief, but our best bit is the last two frames (talking about killing the chickens, brain starts whiring)
- Belu is too complicated and cadburys is too big a brand and too high profile atm to think of doing. But peace and cadburys is a good thought.
- Euro millions is a nice simple idea. Line isnt the best but the use of media is great. The posters good be cleverer and it needs a bit more focus
- But he said overall we should be having fun!!!!
The office was nice and warm (very cold outside) and the books full of isobels making were good to look at.
Rob was such a interesting person, and he didn't really talk about our book (thats good though cos we'd probably heard it all before), it was just about advertising in general. The big idea was mentioned alot and doing what we want to do and having fun with what were given was also a favourite point but we talked about what was good what was bad what the future holds and where we want to be, the conversation was good and we went away feeling inspired and good about what we want to do and where we want to be.
So it was more a talk than a crit but it was one of the best of the week.
Just like Fallon (we visited a while ago, no crit just visit.) Glue seem to have two offices and we have to say that we like the one we visited. We had to laugh, someone had some fun when naming the buildings round liverpool St station. The Tea and Buiscuit buildings? its obvious why advertising agencies ended up there! And the building was just as good on the inside, big and industrial with goods lifts and hard decoration. We had high hopes for Glue and they didnt let us down although we did feel rather guilty at chucking some creatives out of the meeting room.... sorry. Debbie noticed the Wii in the corner, im thinking it might not be a good agency to get a job with, she'd be on that all day hehe.
But James and Darren. Nice lads, they thought they were harsh but after Lauren and Poppy, they werent close.
- They said we understood the basics which was nice to see but we were acting to much for the client and not for the job which we had heard oh only about 10 times b4 but thats ok, we'd have been scared if they'd said anything different!
- Think more about the technicalities of Blockbuster Lucky Dip but otherwise a good idea, and they liked the simple visuals. Inventive stuff should be kept at the back of our book in future, stick to the real stuff at the front. Change the layout of the visuals. He said that the line was the clearest in the book.
- Sams big ears already been done (damn it!!! but never mind)
- Halifax is nice but not new.
- Nandos isn't edgy enough and its more tv than viral (first time we'd heard that), It needs a press ad and it needs something to get people talking.
- More campaigns, more target market focus, we need to surprise!
- who is the product aimed at? right now think the opposite... interesting idea.
Day No.2 in the big city and its Publicis to begin with, we were lookin forward to this, and we arrived before Lauren did lol. Theyre office is something to really be desired it was almost like a little den up some stair into their own little world, i loved it, i'd like an office like that one day.
It was from about this moment that we were begginning to hear things we'd heard before and thoughts were being confirmed:
Helen Bamber isnt good enough for a charity ad, especially an unknown one.
- Charity should be memorable and only be in a book if its amazing.
We have to remeber we are students, we can do anything! its when we have the job we cant but until we get one..... GO WILD!!
- An ad should explain itself in two seconds
- Blockbuster should have more of a film reference, rather than obvious cliches.
- get into the surprise of it all.
- All our print ads should be A3 no smaller. (not sure i agree with that one...)
- Too many charities maybe get rid of a few.
- One catagory for each ad eg, car, drink, service
- More ambient for samaritans (same as BMB)
- Halifax is good but no where near creative enough.
- They hated Nandos... oh well were gonna change it anyway.
- TV Ads should have two words per second
- and we should have three print ads for each campaign. Its a way of seeing if the idea can go far enough.
- We should stay away from well done brands.
This is a short list what they said to us,, they were harsh but true. It was this point that we were mentally ripping up pieces of work in our book, but this is what we came for.
- They weren't too sure about our Samaritans work... they liked it but only saw it as a beginning point, it needs development. maybe some more emotion going into it. Also what else could we do with it it could go futher, phone boxes, ambient and what age range are we aiming towards?
- They gave us a good analogy to think about. If a guy is in the pub, a drink in each hand and a packet of crisps in his mouth could our work make him stop and think?
- Nandos they dont really get but love the brief, delve deeper they said, so deep we will have to go... Think chickens not peri-peri.
- The TV needs to go to three frames, we babble on too much (but we knew that already) And maybe we should do less tv, we did have a lot in our book.
- BIG IDEA BIG IDEA BIG IDEA!!!!!!!!!!!
- Every brief has got to have an underlying idea, a line, a concept, a theory that everything in that campaign works from. Joe drummed this into us we now know exactly what the difference is between the concept and the execution. Ta joe.
- They dont like the cadburys ads but they do like the line 'Peace and Cadburys' something to work on.... They thought our executions were good but they need to be part of a concept.
- Our book doesnt have to be perfect, it has to be seen quickly (CD's dont have much time to look at lots of books) and we have to stop being so bloody precious about our work!
So after our brains were beginning to overload with info we went home happy with a card from Jamie and Richard as they were still working hard. I like convent garden, very nice. Great cake shop which we shall be visiting next time.... (Debbie was on lent and wouldn't let me anywhere near the cakes :(. )
Altogether we had 8 agencies to see, and we began with Mother. For all our efforts we didnt get much back. we turned up quite wet and windswept and it took us a while to find it but we got there eventually. Claire brought our book down to us but apologised as Stu (the guy asigned to look at our book) was in a meeting and couldnt see us, but she said he would send on our feedback through email.
we're still waiting...
So after a nice home cooked meal from Debbies aunty (god bless her) and a good nights sleep we woke up really (unbelievably) early for Rachel and Izy. Love Saatchi and Saatchis Building, great foyer and lovely reception staff. Rachel and Izy were past students on our course and they began by saying that they thought we had more work and it was presented better than what they had when they were initally going round agencies.
They liked our dividers for the work and the drawings done by Debbie.They thought the Euromillions could be taken further into he and she could be yours and placed as stickers in magazines. They also gave us lots of brief ideas that we could get our teeth stuck into!
On the way out they introduced us to Brian, he was creating in Manchester a long time before us and before we knew it we had cards in our hands and someone to ring tomorrow for another crit, Not bad eh?
So after a long time wandering around two Starbucks, stops a Banksy and Wildlife Photographer of the year exhibiton, Abercrombie and Fitch spending and exploring of covent garden, it was finally time for our appointment at BMB, quite excited for this one.
The reception area was rather daunting, i think we were meant to buzz in but the door was open. when we got to the desk, it was in the middle of everyone who was working! But it wasnt long before Joe came to take us to the meeting room for our next crit. To be continued...
I collected the tickets and both numbers produced tickets... it was looking good
we got half way to london. when they asked for tickets we found out that one of the numbers only printed out seat reservations so guess who didnt have a ticket.....
well at least the guy on the train was understanding and didnt charge me god knows what for no ticket. Getting to Euston I tried to talk to customer services there, apparently when she changed the ticket she cancelled one of the bookings so there was no way of getting it reprinted, thankfully she had refunded it somehow and I only had to pay for a ticket home.
I hate customer services.
Monday, 10 March 2008
Sunday, 9 March 2008
p.s theyre predicting high winds for tonight, hope it doesnt affect the trains tomoz...
Thursday, 6 March 2008
The idea was to send mother (the agency, not mine) a nice mothers day present, they said leave your book with us so we did. wrapped up in a nice bow accompanied by chocolate and a nice card delievered to arrive on the friday before mothers day as an end of the week treat.
can you resend?
was the reply. So we panicked slightly, rang, checked parcel force and checked with mothers dispatch area (who knew an agency had a dispatch area?!?) well anyway it turns out that the parcel was there and it was recovered (thank god) but thats four days that our book hasn't been looked at, however they guarantee that someone will look at it before we get there next week...
With only a couple of lecturers and a whole load of other students opinions on our book its rather daunting going out into a world of opinions by people who know the industry inside out and back to front. They know what works, they know whats new and they know when it needs to go in the bin.
How will they pecieve our work? Will they understand it? Most importantly will they like it?
Thats what were going to find out, in the most planned four days of our lives....
Four days, eight crits and a hell of alot of running around! I'd say wish us luck but I think we need more than that!