Taking the advice of those who kindly commented, all charity efforts have been binned!
The poll for IKEA resulted in an overwhelming majority for the option of "you make it". However that was trumped by the group that thought both were shit.
Some more thinking required on that one.
Some thinking on strategies:
GAP: Worn out.
Colmans: Just add food (I have an inkling this has been done somewhere before so those in the know please tell me if it has! Ta.)
Scholl: Sore feet just aren't sexy.
Pampers: Lets babies go wherever they want to.
Expedia.com: You can't fit experience into a frame (adjustment on the previous see the bigger picture.)
Opinions are welcome. As always.
3 months ago