I was cleaning out some things in the loft last night and found the Old Amiga still up there. Generations of computers have gone by since then, all the way back in 1990.
After the recent release of the ipint from BMB for the iphone/itouch I was quite amused that advertising had sneaked in there. Then when I came across the Amiga last night I suddenly remebered that advertising as a main part of a game had been going on since the Amiga!
Pushover: A small ant arranging coloured tiles in order for them to fall smoothly for him to pass onto the next level. I have no idea what this had to do with crisps but Curly (the big dog character) featured in the opening sequence and as I vaguely remember you picked up packets of Quavers along the way!
Cool Spot: Now I remember this mostly for Virgin advertising but it was actually promoting 7up.
The little red spot running all over levels picking up more spots!
What made me think however, is that advertising doesn't happen like this in more modern games!
6 months ago