Tuesday, 5 August 2008

The quick idea...




Here's an idea I've thought of today, quickly threw it together, is it worth pursuing?

opinions please?

14 comments:

Rusty said...

Nice visual (must have been a faf to do! haha) and nice thought too. But there isn't really a benefit to it, no reason to buy the product and there isn't anything to differentiate from PG etc Has to be a pay off in reading the copy too, have you read Scamps tip today? Deffinatly something in it though. Push it further.

I hate sounding all Creative Director on you though, sorry!

Rachel and Debbie said...

Lol actually it wasn't, illustrator has some nifty tricks!

Don't worry about it I asked for opinions,Yep I did see scamps post, I got bitch slapped for using cliche's (what a surprise).

Thanks.

Rusty said...

I wouldn't say it was a huge cliche but just needs to be more benefit driven. Nothing there makes me want to buy Tetley.

Rachel and Debbie said...

Lol no I meant I got bitch slapped on scamps post for using a cliche!

Adam said...

I like it. I think the strapline needs looking at as its a little cold and would be nice if it was warmer and chatty, like the feeling is when you have a natter over a brew. If it was combined with a really nice 'neighbourly' kind of copy as the steam then I think it could be a good read.

Wal said...

agree with adam, strapline needs some work

This Is Us said...

check out freddie and hollies tetley idea thats very nice

Anonymous said...

way to obvious, got bored after the second line... sorry

Rachel and Debbie said...

you don't need to read it, its visual copy rather than informational copy.

This Is Us said...

erm copy is suppose to be read, isn't it?

Rachel and Debbie said...

yes, however this is just for the visual style of the poster the first few lines allow the idea to come through without having to read the whole thing,

I understand your point, but we don't intend for it to be read, the shape of the steam doesn't allow for easy reading anyway, we thought it was just a nice visual.

Each to their own, we'll see how it goes when we go for some crits.

This Is Us said...

it's just that if you follow the law of subtraction or as we were told 'KIFS' aka Keep It Fucking Simple and you don't require the audience to read it then it's surely something that has to be removed.

Therefore the idea may be null I can see what the strategy but surely there's a less predictable/old skool way

Anonymous said...

The line needs to be a bit less obvious. You're already showing me conversations in the visual, why tell that to me again in the line?

I'd like it better if the end line would be:

'have a seat, have a cuppa.'

that's a freebie for you girls.
you see anons aren't arseholes all the time.

Anonymous said...

have a break, have a kit kat