Tuesday, 5 August 2008

The new poll...

Tetleys, with suggestions of making the line warmer, I have thought of an alternative.

Let me know what you think!

5 comments:

50p said...

'let it out' is the current line for kleenex

i think you should aim for something like

i'll put the kettle on...

its a tough product to choose considering the current campaign is done by mother, do you think you can out think them? good luck

Anonymous said...

I don't think anyone would bother to read all that copy to be honest, not just a CD but even a consumer.

It's just a tea brand, why should I (the consumer) care what Tetley is saying, give me the BENEFIT to drink this brand over any cheaper home brand, or even over a more premium one.

Adam said...

I'd agree with 50p.

Something about putting the kettle on, having a brew, fancy a cuppa etc is more human and not so much 'ad speak'.

Rachel and Debbie said...

I shall work on it...

ckny said...

'Pour it all out.'

Duality of meaning = ace.