Tetleys, with suggestions of making the line warmer, I have thought of an alternative.
Let me know what you think!
When loose internet threads find each other
2 years ago
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- Rachel
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5 comments:
'let it out' is the current line for kleenex
i think you should aim for something like
i'll put the kettle on...
its a tough product to choose considering the current campaign is done by mother, do you think you can out think them? good luck
I don't think anyone would bother to read all that copy to be honest, not just a CD but even a consumer.
It's just a tea brand, why should I (the consumer) care what Tetley is saying, give me the BENEFIT to drink this brand over any cheaper home brand, or even over a more premium one.
I'd agree with 50p.
Something about putting the kettle on, having a brew, fancy a cuppa etc is more human and not so much 'ad speak'.
I shall work on it...
'Pour it all out.'
Duality of meaning = ace.
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