well we've done it, were not sure how, but we've made a book in less than a week, and the ideas (we think ) are better than the last two books... we'll have to see what karmarama think of it tomorrow but hopefully by the time portfolio night comes round the book should be coming up to scratch.
The new concepts for the brands include:
Nandos "doing it for the nation"
Slim fast "there is another way"
Salt and shake "shake till satisfied"
IQ "intelligent driving"
Energy ombudsman " let someone else do the fighting for you"
6 months ago