Well, talking to Clare (Rachels sister) Some intersting points came up over the latest Ford ads. Whereas some people have branded the Car Instrument ads a mushed together version of Hondas Cog and Choir and weren't keen on it (see brand republic for comments) my sister says she liked it and if she likes it then it means that shes impressed by the brand therefore brand likeabilty goes up, and shes more likely to look at a Ford when thinking about a new car.
But she also did say that she liked Honda's Cog alot more so work that one out.
Welcome to the Internet: 24th May
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