Monday 17 March 2008

The deja vu moment....

Back to saatchi and saatchi for the third time, and Brians ready to see us.
Hes quick straight to the point and shows us a few things we hadnt seen before...

  • Blockbuster needs to referenced to films
  • campaigns need to be bigger
  • Poster ads come first
  • Belu he hates, confusing and doesnt make much sense. we start to see flaws in that ad....
  • He likes Euromillions, causing controversy this one, its just like marmite!
  • We need to push ourselves and buy a huge shovel cos we need to dig dig and dig further.
  • He likes the thinking behind blockbuster.
  • Helen Bamber needs explaining, it doesnt say enough.
  • Nandos is fun but needs more, it needs expanding.
  • TV needs to be simple, speak for itself.

    He told it like it was. we liked that.

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