Monday, 31 March 2008

The work...

This is a Toyota IQ campaign were working on, The concept is 'Intelligent driving' and its featuring a few games as a starting point and then the TV ads will be a team based thing of the 'twister' colours seeing teams of six cars going round the busiest cities doing strange stunts to make their way through traffic.

This video gave the inspiration...



And this is one of the print ads... constructive comments greatly appreciated.



Also as a little promo piece we are creating a magnet set for fridge games....



3 comments:

]-[appy Thought said...

I don't really get them, but they look very pretty. If that postcard was in one of those racks in the cinema I'd probably grab a few :)

Ronnie Blogsville said...

I'm sorry but i have to agree. They look lovely but i don't get them - which is the worst thing that can happen when you show your ideas to someone. Sorry!!!!!!! :)

Rachel and Debbie said...

Lol we know that they dont 'say' much but you like them, dont you? and these are backed up by a much larger campaign that has fun with how clever this little car is, the car is fun and is called the IQ and this lead us to do a campaign around games... hence the twister board style and the tic tac toe magnet games, hopefully we'll be putting up some assisting material!